What it is
Analytics → Advanced compares what buyers ask for with what you have, shows where inquiries stall, and where your customers come from. Every number is counted from recorded data; anything not recorded says so. It has four groups (buttons along the top):
- Stock & demand. Inquiries opened, how many name a vehicle or a budget, the units available now, Most requested vehicles against your stock, demand against stock by trim, condition and budget band, and how buyers' budgets fit the prices they asked about.
- Audience & acquisition. New contacts (imported, added by staff, or first reached you on a channel), Where your leads and customers live (one circle per zip code; leads and customers apart) and Lead sources and trends by week.
- Conversion & barriers. Model conversion (inquiries by model and how many reached an appointment, attended, a proposal and a sale), Interested buyers with no next step and What customers ask Aria most.
- Owner growth. Owners, and how many Came back for service, opened a New inquiry after buying or Bought again. Only what is recorded in QualiFlow counts.
Choose the period at the top right: Last 7 days, Last 30 days, Last 90 days or Last 12 months.
Who can use it
- Owners on Ultra Flow, Scale Flow and Dealer Flow. These numbers cross every location and department, so Staff don't see the tab.
- On Smart Flow the tab shows a lock card with sample numbers (never yours) and Upgrade.
How to use it
- Open Analytics and select the Advanced tab.
- Choose a group: Stock & demand, Audience & acquisition, Conversion & barriers or Owner growth.
- Choose the period at the top right.
- Read the cards and tables. Show all opens the full list where a table is cut short; a buyer's name opens the contact.
- On Smart Flow, select Upgrade on the lock card to see your own numbers.
The weekly summary email
Every Monday QualiFlow emails each Owner a short summary of the week before: new leads (and how that compares with the week before), conversations, replies by Aria, visits booked, sales, the top questions customers asked Aria and the top vehicles. It comes from QualiFlow, never from your dealership's email address, and it is only sent to verified email addresses.
The monthly report email
On Ultra Flow, Scale Flow and Dealer Flow, each Owner also gets a monthly report email at the start of each month: the month before's advanced analytics, in the same style as the weekly summary.
To stop either email, turn off report emails in Settings → Notifications. The same switch controls the "Report ready" email.
The This week card on Overview
At the bottom of Overview, Owners with advanced analytics see This week: your weekly report (folded at first). Open it for the last 7 days, with a link to Advanced analytics.
What the data means
- Test conversations from Aria Lab are never counted.
- Trashed, merged and erased contacts are left out.
- A zip code appears only when the contact has an address with a postal code. Addresses come from New contact, imports and what customers tell Aria.
- Prices are averaged in the currency used most; a vehicle with no advertised price is left out of the average, never counted as zero.
Possible issues and fixes
The Advanced tab shows a lock card
Symptom: Analytics → Advanced shows sample numbers and Upgrade.
Why: Advanced analytics is part of Ultra Flow, Scale Flow and Dealer Flow.
Fix: Select Upgrade and choose one of those plans, or ask your QualiFlow contact.
How to check: The tab shows your own numbers and the period picker.
The map has few circles
Symptom: Only a few zip codes show, or most contacts are counted under the circles.
Why: A contact appears only when their address has a zip or postal code.
Fix: Add addresses in New contact or Edit contact, or include an address column when you import contacts.
How to check: The count of contacts without a zip code goes down.
